Today Smile 90.4fm – Cape Town’s new FM radio station – started broadcasting.
Backed by SA’s pre-eminent film producer Anant Singh, Smile 90.4fm won the first FM licence to be awarded by the regulator, Icasa, for Cape Town in 14 years.
Smile 90.4fm – which held its official launch in Cape Town last week – will be unique in that it will be completely bilingual – going out in 50% Afrikaans and English and with a mix of music and talk. Half of the music will be local.
It has a 10-year licence according to MD Tony Mallam
Mallam, who has worked for the SABC and was a shareholder in and financial director of Kfm – said: “My first licence with Kfm was for six years and when we got the paper work for this one, it was for 10 years. We checked with Icasa and they felt it was a mission to renew every six years.”
In its application, the station’s funding target was R36-million.