No to World Cup Racism in High Definition

Another brand of racism

FIFA continues to fund apartheid-era companies in South Africa. DSTV SUPERSPORT for example has rights to broadcast live coverage of the World Cup event in High Definition, but its holding company Sanlam/Naspers remains engaged in a lengthy labour dispute involving racism and discrimination in which gross failures in the coverage of issues affecting previously disadvantaged communities have come to light.

SuperSport channels “will provide spectators with full coverage of the World Cup event”. A DSTV official has stated: “there will be a 24-hour coverage and we will be bringing the games on High Definition (HD).” Yet millions without the luxury of HD languish in poverty caused as a result of FIFA partners.

Racism, whether in low or high definition is still racism, and apartheid however misconstrued via Satellite or Cable TV is still apartheid. FIFA should not allow its brand to be associated with a company which failed to make a submission to the Truth & Reconciliation Commission.

In the final report Archbishop Emeritus and Nobel Peace Prize winner, Desmond Tutu questioned the sincerity of  Afrikaner-dominated  media houses such as Media24: “Is silence from that quarter to be construed as consent, conceding that it was a sycophantic handmaiden of the apartheid government?”

In the commissions findings Naspers/Media24/MNET were condemned for their complicity in the apartheid system: ‘[Naspers] chose to provide direct support for apartheid and the activities of the security forces — many of which led directly to gross human rights violations.”

It is ironic that today’s media has failed to make these findings public and continues to hide the truth about the apartheid regime. Meanwhile FIFA continues to allow its brand to be used by the same companies associated with the worst aspects of the racist regime, and even apartheid itself.

Despite urging by activists such as myself, Media24 a print division associated with SuperSport still refuses to accept responsibility for  injustices perpetrated by the corporation during the apartheid era and insists it has the right to maintain a form of race-based segregation in its newsrooms, the “multiracial, seperate but equal” race-fantasy concocted by the demogogue PW Botha.

Media24 in submissions before the South African Labour Court has now  gone so far as to argue effectively that race has legal consequences and that racial categories as defined by the apartheid regime should continue to be enforced.

Jews and other ethnic minorities in the organisation, relegated to second-class status, are still required to register for the purposes of
race-based testing. I am one of them. Ironically  I am technically still employed in the absence of a bone fide contract (there is also no valid letter of termination of employment in my possession) yet subject to character assassination and the absurd demands made by a racist legal system, still dominated by whites.

The Cape Bar has yet to offer substantive aid or any clarity despite there being an Informa Pauperis referral for legal aid from the High Court in an application against a company with its hand in the cookie jar of apartheid South Africa.

If one is poor in South Africa the legal system recognises this fact alone but does little to assist in restitution of the rights  of the individual viz. vi. the Corporation.

In the same way Hitler’s final solution killed 6 million Jews in Germany, H. F. Verwoerd’s race solution destroyed the lives of millions of South Africans who were turned into nothing more than cheap labour to be abused by corporations such as Media24 and SUPERSPORT.

Poverty in South Africa has now become the next genocide.


1 comment
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